Sustainability
Two fundamental pillars ground our sustainability efforts: Biodiversity and Climate.
Biodiversity
We use natural, traceable ingredients, with a focus on certified organic ingredients grown using sustainable farming practices. This includes the minimal use of pesticides, as excessive use has been linked to the decline of insect populations, including our beloved pollinators—bees.
Beekeeping is at the heart of everything we do, and advocating for the well-being of bees and other pollinators is a driving force for us. As certified beekeepers, we oversee a number of our own hives and are dedicated to spreading knowledge about the art of beekeeping. If you ever have inquiries or are interested in taking up beekeeping yourself, please don't hesitate to reach out!
We've distributed over 500,000 wildflower seeds to our customers, helping to restore the UK's dwindling wildflower meadows which have declined by 97% since the 1930s. These meadows play a crucial role in supporting bees year-round and serve as habitats for various insects.
Climate
We proudly source our own beeswax, honey and propolis from our beehives, which form the basis of our skincare range. When our supply runs low, we turn to local Sussex beekeepers whom we know personally and share our commitment to regenerative beekeeping practices.
We are proud to say that 95% of our skincare range is packaged in glass, aluminium, or paper—materials that can be infinitely recycled or biodegrade naturally. This is particularly important given that 70% of the beauty industry's waste originates from packaging. Many skincare brands continue to heavily rely on plastic packaging, which takes decades to decompose and generates harmful microplastics.
We handcraft everything here in Sussex, using small-batch production methods powered by 100% renewable energy. We also implement water-saving technologies and collect rainwater to reduce our impact on local waterways.
What you can do
We believe that collective action is key to creating a more sustainable future. Here are some steps you can take to join us in our efforts.
Climate
Reduce, reuse, and recycle
Conserve energy
Support small, sustainable brands
Educate and spread awareness about sustainability
Avoid single-use plastic
Biodiversity
Shop organic when possible
Support campaigns against toxic pesticides
Volunteer for wildlife conservation projects
Grow bee-friendly plants in your garden
Or even consider getting your own bees